BRAND STRATEGY / BRAND EVOLUTION / BRAND IDENTITY / GRAPHIC DESIGN / TONE OF VOICE
Working to expand the constraints of existing brand assets and evolve this microbiome brand away from pharmaceuticals and into human ecology
Invivo Healthcare’s existing identity was limiting their ability to communicate:
- Their authentic brand story
- Their natural ingredient product story
- Their position within their niche subcategory
- Their values and behaviour traits
- Their knowledge and expertise
The visual identity they were working with positioned them alongside Pharma - the exact opposite end of the healthcare spectrum
A limited brand colour palette was causing the team to introduce new, inconsistent colours into their comms material
Their constrained product image bank left the viewer uninspired and detached from the Invivo range
Without a comprehensive identity system the look and feel of the brand became disjointed and without a clear understanding of the key brand messages, communications became convoluted and failed to resonate
The objectives of the project were to:
1) Root the brand in human ecology staying well clear of the easily dismissed ‘alternative medicine’ visual language. Reinforce the proposition - professional human healthcare from real humans who care
2) Create an expansive and flexible visual and verbal identity system to equip the Invivo team with a suite of assets from which to build a variety of interesting communications material. Consistently conveying the core brand messages across every touch point.
We’ve shared a selection of our work below. For a comprehensive case study contact us directly.