Designing a brand for master puppeteer and sustainable children’s toy maker Bella Lyster
When Bella approached us to help develop her identity for her hand-made wooden children’s toys we got a little bit excited. Children’s toys have become such a mass produced commodity, mostly made from nasty plastics and licensed off the back of a Disney feature film to make sure the company maximises their market shares. Then they’re discarded (hopefully sent to a charity shop) as the children grow out of them.
Well designed, hand-made toys which have an obvious amount of effort that goes in to the production, is far more sustainable and better still, creates a toy which is loved, cherished and passed down through generations as a much loved heirloom.
We love Bella :)
“In the process of launching my toy company ‘Paper Jungle’, Adam was instrumental in helping me to define my brand concept and transfer this into beautiful images, colours and bold shapes that really represent my work. Working with him was an absolute pleasure and I am in love with my new branding!”
Dick Bruna made those incredible children’s books in the 1960’s about animals to help teach children the alphabet. Dick was also the creator of ‘Miffy’, the cute little rabbit that’s been published in over fifty different languages.
Dick had a unique ability to simplify the complex, allowing children to focus on learning without the distraction of over-done artwork
“Take children seriously. Be as honest with them as they are with you.”
Dick Bruna
1927—2017