Gloucestershire Community Rail Partnership have developed a platform (punnage) to encourage local and national ‘sustainable’ tourists visiting our great county to travel by train.
Traintripper.co.uk inspires exploration by highlighting unique, independent and sustainable attractions and how to get there car free.
We (Level) were asked to develop a budget friendly campaign with the aim of driving a broad audience to the website. Project timing was tight, the website was almost live, the train was leaving the platform.
We wanted to celebrate…
the literary culture Gloucestershire is known for…
the romance and nostalgia found in our countryside towns, lanes and landscapes…
and inspire the target audience by transporting them directly into the experience.
The idea started with a poem…
Mindful of the short user attention span when it comes to digital marketing, we condensed the idea into eight simple posts …