BRAND STRATEGY / NAMING / BRAND IDENTITY DESIGN / COPYWRITING
Redefining Landscape Architecture through the lens of human and nature
The objectives for this visual and verbal brand identity project were two fold:
1) To support the Lichen Studio team (formally known as Gant Landscape Architects) to define their brand strategy
2) To distinguish the Landscape Architecture profession from Architecture or Garden Design, developing new visual language to describe this intersection of specialisms where nature, ecology, science and art meet
We’ve shared a selection of our work below. For a comprehensive case study contact us directly.