BRAND STRATEGY / BRAND IDENTITY / GRAPHIC DESIGN / COPY WRITING
Using the WOW of contemporary circus to help this team build a sense of WOW into their brand
School of Larks is a contemporary circus school based in the south west of England. Founded by two talented artists with a vision to make this exercise and art form combo accessible to people of all ages and abilities.
Their philosophy is that through the WOW of circus people can find a sense of WOW in themselves.
The objectives of the project were to:
1) Define the School of Larks identity and express the key benefits of circus training and the School of Larks creative approach
2) Differentiate the School of Larks brand as professional, authentic and contemporary; separate the brand from it’s kids party subordinates and challenge existing perceptions of circus as either alternative or sparkly, sequin fun.
We’ve shared a selection of our work below. For a comprehensive case study get in touch here